Voices that matter keynote #VTM_iPhone

Here are notes from The keynote at the conference I am attending:
Aaron Hillegass keynote on independence vs interdependence

The rachael Ray of objective c.

Microwave programming (30 rock reference) - how do you get to the point where there is no more innovation? The golden age was when the cost of innovating exceeded the benefit of innovation.

Sign #1: when unit cost approaches unit price.

Sign #2: no substantial innovation in iMac since 2006 iMac, except speed... So average age of active unit approaches the half time to broken or worn out

Sign #3: trialware. Dell computer is an advertising model annoy user to become advertising source. When profits from selling something pleasing people want drops below selling things that annoy people.

Sign #4: open source tech becomes competition

Innovation free tech: microwave ovens, server os, desktop and laptop hardware, mp3 players, television

What about mobile? Mobile os?

"apple ios is significantly more mature than android."-A.H.

"who cares?"- china mobile, verizon, sprint, vodaphone, orange, t-mobile, AT&T

Mobile apps?
If we were trying to create an industry where the end of innovation came hurtling towards us?

Apps must be simple, games must be inexpensive. (games $1.22, non games $2.85),

Visiting 1998-imagine we could go back and talk to self at start of Internet. Crash left us with JavaScript, HTML looking bad in browsers, flash, silverlight. If you have an idea, now is the time to do it.

Dependence vs independence vs interdependence:

Benefits of independence: deep knowledge/control of product, flexible location and time, motivating, low burn rate, sense of ownership, lots of learning opportunities

But independence = adolescence. No synergy. References steven covey.

Specialization of labor - maybe bring more people into the fold, domain expertise, the tangible connecting to software, access to customers, camaraderie - people to talk with makes it more fun.

So get interdependent now.


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